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This hierarchy is explained in the way different fonts with varying sizes and boldness are used in these sections of text content. Typographic Hierarchy: A typographic hierarchy is a system that uses typography – the size, font and layout of different pieces of text – to create a hierarchical division that can show users where to look for specific kinds of information. Similarly, in app design, the use of typography should allow for creating a hierarchy. Museum and gallery websites are excellent demonstrations of complex hierarchy. These websites also have complex grids and structures, making careful typographic choices even more important. Generally, the designers create an impactful hierarchy in a design by adding three different levels of typography. The following factors contribute to developing an effective typographic hierarchy: Type style. Consistent fonts are especially important, as using too many can lead to a confusing and messy look, so always use the same font styling for the same information. Since so much of the content designers work with is text-based, creating an effective typographic hierarchy is a vital skill for designers to master. Decide on a hierarchy … It is also visible in all the other forms of content that use a bit of text in it: landing pages, print ads, taglines of logos, and even logo design themselves. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Blog posts, articles, news items, and other text-heavy content uses typography-based hierarchy to organize itself and create a flow. Let’s delve a little deeper into why typography is so important. According to the educational website lynda.com, “typographic hierarchy is the way type is organized in order to indicate levels of importance to the view.”. Typographic hierarchy is a way of designing text-based content with the highest level of readability in mind. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. The level-one typography is generally the most significant content. Typographic hierarchy is more important than ever According to research conducted by Dr. Martin Hilbert from the University of Southern California, the average person today receives a daily dose of information that equals 174 newspapers. This is the one that viewers see the first distinctively visible typographic element in your design. In communication, it is important is to establish an effective typographic hierarchy. As we described in Web UI Best Practices, typographic hierarchy is a subset within visual hierarchy. Levels of hierarchy. Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typefaces are combined to reinforce an institution’s visual identity, and different fonts are often adopted as part of the identity of special exhibitions. Through this particular organizational system, one is able to combine both typographic and spatial elements to create the desired effect. Typographic hierarchy arranges lettering so that important words stand out easily to readers who are scanning for information. It is an organizing system for establishing order in a set of data. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience. Typeface and weight play a key role in establishing typographic hierarchy, especially for headlines and subheads. Typographic hierarchy shows the reader which information to focus on, which is most important, and which just supports the main points. 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