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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, the international strength of the domestic commercial institutions have to take the Olympic shuttle bus to get higher profits. However, over the years involved in the Olympic Games from the search business bill, both successfully reached the winner purpose, there are losers lose everything. Nike sports marketing success or failure, can provide sports marketing is "ride" the commercial organization methods and experience. Nike was founded only 30 years, and the old rivals Adidas commercial war, made outstanding achievements. Nike China Liu Xiang is also due to the success of planning a series of activities have been widely acclaimed industry. Success Nike is: do not sell shoes, only marketing emotion. minimum sponsorship of sporting events Since Liu Xiang won at the Athens Olympics, has become the object of pursuit of numerous companies competing, but this time Nike employee and Liu Xiang fraternizing drink and a laugh, because Nike early in 2002, when Liu Xiang still freezing on the media and he signed. at the Athens Olympics, the Chinese delegation of 32 gold medals in 12 Nike-sponsored, including kayaking, tennis and other ground-breaking projects. Why Nike insight into opportunities? Nike's experience is that sports marketing is not a one-time sponsor, but also to be steady and constant innovation. corporate sponsored events often have jordan 3 katrina 2018 to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay worth 10 million yuan in cash and goods, of which no less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. at the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsors, including Adidas, Nike did not. At this time Nike has quietly bought up all the prominent position of Atlanta billboards advertise. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike prevailed. mention brand exposure, people deeper impression is Liu Xiang. In his gold medal the next day, the third day, the major media constantly replayed moment Liu Xiang, gold medal, and his feet magic of Nike shoes is carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more i jordans on sale mens mportant. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; each building on the promenade connecting walls hung with copper statue States Nike signed Players and Biography ...... "tour, visitors feel the pride of these sports is part of their life You will often see the stars move around in the office, they dine in the same restaurant with employees;.. the same gym, like family no staff asked them to autograph, "she said. Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, the Chinese team to Athens 10 days ago, began to introduce advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a jordans on sale online comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 and has already signed more than 20 years, 2005 Nike also go to China for the Jordan High School League champions award. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement, excitement, sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall ", please world each year to China to teach the former Olympic champion, Ch Cheap jordans online air jordan 11 blackout for sale ina's athletes guidance, not only a technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she did throw the discus of action in the hands of the plate and threw it out, and then bite the one left in the hands of the cake. This is five seconds Nike ad campaign "at any time" in a segment, the advertising costs are very low, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. Xu Ying said that a few years ago no shoes Chinese culture. China is a big country clothing, it has always been a pair of shoes with a wide variety of clothes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. There were a number of children returning from abroad and ordinary people like to do some different things. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) For air jordan 11 space jam for sale ums Sina, users can tell the above story shoes, any brand of shoes can be discussed. consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. National High School League Nike in China has been held for several years. Last year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader ...... We started construction of the platform. Upon completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched 'Warriors Union' last year, you want to tell the children not only need to have their own style, but also need to have an alliance behind you to help you cheer, you write articles, painting posters Shijiazhuang have a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " Nike employees say they at the streets of Beijing to interview the children, th Retro jordans for sale ey say, Nike really understand them. Nike affecting the children in their very early age was deeply lay imprint brand that affect their lives.have to say top shoes Asics constantly improve the performance at the same time, the color is more beautiful. This time Asics once again for the classic shoes GEL-LYTE III ASICS bring a new soft color of the Department of mint green color. Do not think that this is a monotonous monochrome color design, the upper with mint green as the main color, the ankle is a soft light gray do hit the color processing, so that the whole pair of shoes does not look monotonous. Upper is made of high quality suede and breathable mesh and high quality leather decorative composition, insole and lining uses gray, heel, and the insole mint green ASICs brand logo reveal the identity. Feel so beautiful wearing shoes can run a few kilometers! This shoe will be officially on sale in April, like the friend please continue to pay attention to our follow-up reports. image source: sneakerCan the new Balenciaga Speed Trainer Gewebe sweep the streets again? 2017-07-08 12:58:24 Balenciaga is one of the most influential brands in fashion, before the launch of the popular popular shoes Speed Trainer. This time, it will launch a new Speed Trainer Gewebe shoes, the shoes will be red and black and white two color options, new shoes using colorful design making shoes, and the shoe body is hollow design have a u jordan retro 14 white/fuchsia blast/black nique style, finally is still the continuation of the lightweight Speed Trainer bottom closure. Will this unique fashion shoe make the choice of the second half of the year? There will be two color options for shoe money at present. It is reported that the shoes have been sold overseas, the price is 795 euros. Air Jordan 1 Retro "93" Bright Citrus "new color tushang 23:14:37 2013 Air Jordan 2013-12-08 was 1 of the year, this year many classic color Air Jordan 1 was engraved, some of which follow the first version of the engraved commercially available is to let the love of friends can be the original review classic. The combined product Air Jordan 1 Retro '93 such as to form a variety of color, this Air Jordan 1 Retro "93" Bright Citrus "appears on the network, and the number of exposure information, love friends can pay more attention to. item: 580514-045Ethnic still Visvim Beuys Trekker Reno Posted 2013-12-08 22:29:29 Visvim moves constantly fall and winter season, engraved FBT FOLK other classic models, and released the highly anticipated Flynt Hi PIZI series. Recently, Visvim has introduced a Beuys Trekker Reno shoes, shoes or the continuation of the overall national wind Visvim brand has always been the concept of using elements of traditional African beads nation. 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Akus (Arcus) "plan: the space mission aims to use X ray spectroscopy of stars, galaxies and clusters of galaxies, the goal is to learn more of these objects around the gas, and the gas to interacting with these objects. The plan is the chief investigator of Massachusetts Smithson Astrophysical Observatory physicist Randall · Smith (Randall Smith). 2. "exoplanets fast infrared detector Survey (FINESSE):" the mission will study how the planets formed, their origin and evolution of the atmosphere and climate. The goal is to master at least 500 exoplanets information, its scope includes: Super earth, gaseous giant magnitude. The chief inve cheap air jordans stigator is NASA's Jet Propulsion Laboratory exoplanet scientist Mark Swain (Mark Swain) ·. "The history of the universe 3. spectrophotometer, reionization and ice detector (SPHEREx): this task is in the near infrared wavelength range shooting space, or information will reveal the origin of the universe, galaxy formation and evolution, and the existence of life forms of other planets. Plan chief investigator is the California Institute of Technology experimental cosmologist James Burke (James Bock) ·. every opportunity task will receive a $500 thousand study on the concept of money, here are 3 tasks: opportunities 4. Compton spectroscopy and imaging detector (COSI-X): "this is installed in a balloon on the space telescope, it can in the wavelength range of the cosmic gamma ray region, its goal is to detect the Milky Way antimatter around center and supernova radioactive elements. The chief investigator was University of California at Berkeley astrophysicist Stephen · Boggess (Steven Boggs). 5. 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